At ActiveinStyle, we believe in the possibility of living your best active life the fit, fashionable way. Featuring a curated collection of the very best activewear from around the globe, we are UK and Europe’s go-to online retailer for the modern woman who aspires to live a life of wholeness, and do it all in style. Dedicated to sourcing the most functional, coveted and fashion forward designs from leading industry brands, it’s our aim to bring you the very best in active apparel with a stylish statement. Think fabrics that compliment the body in motion, designs that keep you cool through moisture wicking and breathable technology, unique prints in colourful hues, and functional shapes that move and bend with every turn. Inspired by the everyday woman who is just as much performance focused as she is style conscious, we hope you enjoy your Active in Style experience and can’t wait to see you again soon.

Where have we come from

ActiveinStyle was founded by Caroline Lucey in January 2013. It was the first site to identify the trend for fitness fashion and understand the need for fashionable yet functional activewear in the UK.

After many years working in the London fashion and journalism scene, Caroline moved to Australia and worked for the iconic Australian activewear brand Lorna Jane as their PR & Communications Manager. Upon returning to the UK in June 2012, she quickly noticed the lack of stylish sportswear available in the UK market and began importing Lorna Jane; selling it through gyms and trunk shows.

In January 2013, went live and provided a much-needed platform to sell Lorna Jane within the UK and Europe.

Having exclusively launched Lorna Jane into the UK, it was time for ActiveinStyle to expand its offering. Activewear brands were popping up around the world; producing stylish, high performance active pieces in fashion forward prints and technical fabrics. Caroline soon added multiple labels to ActiveinStyle & was responsible for exclusively launching brands such as Vie Active, Pilot Athletic, Nimble & Running Bare in to the UK market.

Since then, ActiveinStyle has continuously added new & established, unique & exciting labels from around the world securing it as a go to destination for fashionable activewear.

What we’re known for

Exclusively launching the world’s biggest activewear labels into the UK market
Setting trends in fitness fashion
A unique collection of style and performance pieces for every workout
Top activewear labels from around the world
Stocking brands that soon became leaders in activewear
Styling advice and exceptional customer service
An enjoyable, easy and fresh online shopping experience

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