Björn Borg was first established in the late 1980’s and now has products sold in over 20 markets, of which Sweden and The Netherlands are the largest. Since, 2010 Bjorn Borg has experienced high growth online through e-commerce and today, delivers world wide via the e- commerce platform.
Björn Borg is synonymous with high quality products. Influenced by tennis star Björn Borg, the brand has a distinct identity and a strong positioning in established markets. Bjorn Borg’s dominant product area, underwear has models for men, women and children in a variety of categories and segments. The range consists of trendy and fashionable products with characteristically bold prints and colors as well as a line of classic models.
In addition to underwear, Bjorn Borg also sells tennis clothes, sport clothes, shoes, bags, sunglasses, loungewear (mainly sleepwear), socks and swimwear.
BJORN BORG AB (CA)