Zales has grown from a single store selling jewelry alongside appliances and cameras to a major international jewelry corporation. Over the course of five generations, Zales expanded from a family jeweler located in just a few downtown locations to the largest fine jeweler in retail shopping malls across North America. Having surpassed 750 stores in the United States and Puerto Rico, Zales Jewelers has grown upon the strength of its traditions and its commitment to excellence.
Zales Jewelers’ focus has always been on providing a wide range of choices for mainstream jewelry customers who seek excellent value in fine jewelry. For this reason, Zales designs and provides much of its jewelry to meet its customers’ tastes and expectations for quality and style. Zales Jewelers also carries brand-name jewelry, including watches, allowing the jeweler to offer its customers a wide variety of merchandise at a range of price points.
As the best-known name in retail jewelry, Zales Jewelers has a broad selection of classic and contemporary styles. Zales stores sell more diamond jewelry than any other jeweler in North America. In addition to diamond fashion jewelry, Zales offers gold, cultured pearls and an extensive wedding jewelry selection. In fact, it is the extensive bridal collection that represents the largest part of the chain’s business.